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Empowering partners and system integrators to make them the IT one-stop-shop
New Delhi: 21 April 2009

(Courtsey: Extract from The Financial Express Online Edition)

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According to a research conducted by IDC, successful partners recognize that two of the primary business success factors, revenue growth and customer satisfaction, are interrelated, with the latter underpinning the former. To identify new ways to improve customer satisfaction and increase revenue, Microsoft has developed a partner engagement program that empowers both the ISV and SI partners with the latest technology to boost customer satisfaction and increase revenue.

A case in point is that of the two partners of Microsoft, namely Cognizant Technology Solutions (Cognizant) and Proteans Software Solutions Pvt. Ltd. Microsoft has been providing them with support and assistance with the latest technology. Cognizant is a leading provider of information technology, consulting and business process outsourcing services primarily for Global 2000 companies, while Proteans is a global outsourced software product development company that provides outsourcing services to ISVs, SaaS companies, Internet firms and technology companies. Both the companies facilitate their customers primarily with a wide range of services like project-based application services, business and technology consulting, complex system integration, application outsourcing, business process outsourcing, IT infrastructure outsourcing, testing solutions, analytics, ERP, CRM, business intelligence, data warehousing and supply chain management.

To enhance these services, Microsoft introduced Cognizant and Proteans to the newer version of MS CRM and helped them understand the market potential available post-migration to the new CRM platform. Microsoft also helped both the partners by way of extensive instructor-led training, project support, factsheets and documents, and experts were assigned to provide assistance for porting solution onto the latest CRM product through “Metro”, an early adopter and discovery program for partners. This helped Cognizant and Proteans to upgrade solutions onto CRM 4.0 in relatively shorter time.

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On their part, Proteans developed an Audit Tool that is used for tracking any changes made to a particular entity record. It keeps a record of the ‘before’ and ‘after’ data value changes on any field, the date/time it was changed and the user who made those changes. It also records any entity record created, updated or deleted. A report is generated, which captures all the details of that particular entity.

Sudhakar Gorti, CEO Proteans, said, “We are glad that we got the opportunity to be a part of the Microsoft ISV program. This program has helped us immensely in porting our solution in an amazingly quick turnaround time and position ourselves in the sales channel, which, in turn, has led to significant number of sales opportunities. With the overall expertise developed through various Microsoft initiatives, we have been able to generate thought leadership tools and have given webcasts, which have earned a good amount of goodwill in the industry.”

Reiterating Microsoft’s commitment, Moorthy Uppaluri, General Manager, Developer and Platform Evangelism (DPE), Microsoft India, said, “Microsoft has always been a partner-driven company and we, at Microsoft, are committed to helping this community, not just in adopting our newer products and platform, but also in being ready to face the ever more challenging business environment. With the various ISV programs like Metro, Innovate ON and Bizspark, we make sure that all our partners are able to avail the benefits of state-of-the-art technology and become a one-stop shop for their customers.”

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